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Determining the purpose of the business plan

Secrets For Starting A Business > Tips For Starting A Business - Business Plans

According to Jack B. Hess, the first strategic questions to answer in writing a business plan is "Why are you developing this business plan?"

He says that some options may include:

  • a. To determine the feasibility of a new business venture.
  • b. To act as the work plan for the operations of the business.
  • c. To obtain debt-based capital (such as bank loans, lines of credit, etc.) for the start-up of a new business or the growth of an existing business. For this purpose statement be sure to include the specific amount of debt being requested.
  • d. To obtain a private placement of capital (private investors, [What is an angel investor|angels], venture capital) for the start-up of a new business or the growth of an existing business. For this purpose statement be sure to include the specific amount of equity requested.
  • e. To buy or acquire an existing business that is for sale. Include the name of the business and its respective asking price.

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